Pyro Company Fireworks
Where It All Started
Pyro Company Fireworks was Websonic's very first client, and years later, we're still partnered. From day one, the challenge was clear: take an invisible online presence and turn it into New Zealand's dominant retail fireworks brand. Not an easy task in a highly competitive, extremely seasonal market.
Fireworks retail in New Zealand operates within a tight window, November 2nd to 5th, making those few days absolutely critical for the entire year's success. Miss this window or underperform against competitors, and you've lost the year. The pressure is intense, and the competition is fierce.
What They Needed
Complete online domination during the critical November sales period, year-round visibility to build brand recognition, strategic website optimization to outperform every competitor, constant monitoring and adjustments based on real-time performance, and a partner who understood the unique challenges of seasonal retail.
Year-Round Preparation, November Execution
We don't just show up in November. Throughout the year, we make strategic updates, track competitor movements, analyze search trends, and prepare the site for peak season. When November hits, we're ready.
Hyper-Focused November Campaign
During the critical November 2-5 window, we're tracking everything, impressions, click-through rates, competitor positions, search rankings, conversion patterns. We make real-time adjustments to maximize performance. If something's not working, we fix it immediately. If something's working exceptionally well, we double down.
Competitor Intelligence
We closely monitor what every major competitor is doing, their pricing, their promotions, their search presence. This intelligence informs our strategy and helps Pyro Company stay one step ahead every single year.
New Zealand's Largest Retail Fireworks Presence
Through years of partnership and relentless optimization, Pyro Company has become New Zealand's largest online presence for retail fireworks. When Kiwis search for fireworks, they find Pyro Company.
Peak Performance Numbers
The results speak for themselves:
- 250,000+ impressions during peak season
- 20,000+ monthly clicks during November
- Consistent year-over-year growth
- Market-leading search visibility
- Outperforming every competitor, every year
A Partnership That Delivers
This isn't a "build it and forget it" website, it's an ongoing strategic partnership. Every year, we refine the approach, learn from the data, and come back stronger. The result? Pyro Company dominates their market, and we've proven that strategic, data-driven website management delivers real business results.
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